Product Research
Investing in product research is crucial for the success of any digital product. Our packages are designed to help you gain a deeper understanding of your target market, competition, and industry trends, allowing you to develop a product that meets your customers' needs and stands out from the competition.
COre
Our Core package is perfect for businesses that want to get a solid understanding of their target market, competition, and industry trends before starting the development process.
The Core package includes:
Market analysis: We'll conduct an in-depth analysis of your target market, including demographic data, consumer behavior, and trends. This will help you understand who your customers are and what they want.
Competitive analysis: We'll research your competitors to identify their strengths and weaknesses, as well as any gaps in the market that you could potentially fill.
Industry trends: We'll keep you up-to-date with the latest trends in your industry, including new technologies, consumer preferences, and regulatory changes.
plus+
Our Plus package includes everything in the Core package, plus additional features to help you develop a more comprehensive understanding of your customers and their needs.
The Plus package includes:
User research: We'll conduct user interviews and surveys to gather feedback from your target market, allowing you to understand their pain points, preferences, and priorities.
Persona development: We'll create detailed personas that represent your target customers, including their demographics, goals, and challenges. This will help you tailor your product to their specific needs.
Usability testing: We'll test your product with real users to identify any usability issues or areas for improvement.
Custom
Our Custom package is designed for businesses with more specific needs or challenges that require a bespoke research approach. For those who plan to invest significant amounts of capital into a development project.
The Custom package includes:
Custom research plan: We'll work with you to develop a customized research plan that addresses your unique needs and challenges.
Advanced analytics: We'll use advanced analytics tools to analyze your data and identify insights that would be difficult to uncover with traditional research methods.
Expert consultation: You'll have access to our team of product research experts for ongoing consultation and support throughout the product development process.
What’s Included?
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This will ensure our research plan will capture everything you need to know about your customers and products.
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We will walk you through the key analysis and provide opportunity to ask follow up questions.
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An editable slide deck with insights to share with your product team & organisation leaders.
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A detailed PDF document with all the key insights and analysis that’s yours to keep for future reference.
We hope these checklists help you better understand the components of product research and what each of our three tiers includes. If you have any further questions or would like to discuss your project in more detail, please don't hesitate to contact us.
